Our academic experts are ready and waiting to assist with any writing project you may have. There are some issues with Starbucks but these are offset by the very strong profile the business projects. They have definitive levels of authority for each level of management (Irani, 2013). As coffee has become the most popular drink for the breakfast and afternoon tea, all over the world, the expending of paper cups will only increase. Starbucks was the first company in the U.S to recycle content coffee cups. Free resources to assist you with your university studies! For example, at the Starbucks Company, the formal group is the formal organizational structure of the company which involves the flat structure involving the board of directors, managers, and the staff. Increased ‘green’ initiatives – Part of marketing initiatives . Government’s usually are indifferent on the subject and the only effective way is making sustainability related to profit. They provide a range of coffees that are custom designed in order to meet the needs of even the most demanding of customers. They have had a lot of time in terms of getting the model right but they have persevered and never been complacent regarding the needs of their customer base. Those cups included ten percent post-consumer recycled fiber (PCF), this activity saved tens of thousands of trees, a half million gallons of wastewater and million pounds of garbage from being trucked to landfills. All work is written to order. It operates in more than sixty countries including United States, Canada, Japan, China, United Kingdom, Turkey, Germany and many more. Starbucks is a hugely successful global American company and has a very loyal customer following, particularly in the USA and Canada where the coffee shops provide a focal meeting place for social meetings and connecting with the internet. Corporate Affairs – Here a corporate affairs team is formed. In-text: (Organizational Structure Of Starbucks Marketing Essay, 2018) Your Bibliography: UKEssays. Positive attributes are that it has promoted group dynamics within the organization and helped in business transformation and change management. (Tung, 2010). Starbucks have stated that they will continue to expand its presence in Europe and staff that is laid off will be given the opportunity of alternate jobs in these stores. Brand Marketing – In which the marketing team concentrate on how to establish brand power. As such this rests upon a number of different perspectives i.e. Looking for a flexible role? Perhaps less reliance on coffee and increased diversification in their stores may help to consolidate their position further. Starbucks Coffee’s organizational culture is a key success factor in the business, considering that the company sells not just its coffee and other food and beverage products, but also the experience of buying and consuming these products. Every day in the U.S. In this context, competition was operationally defined as the ratio of a Starbucks market share to competitors. The Organization structure of Starbucks is similar to most large groups of its size. And before 2006, paper cups were banned for recycling because of healthy. The determinants of organizational behavior are the company’s structure, its individuals, and groups. Starbucks follows a matrix organizational structure which is a combination of more than one structure, … Servant leadership has become an extremely popular approach in modern business. The paper "The Divisional and Matrix Organizational Culture of Starbucks" is an outstanding example of a case study on management. Organizational Structure of Starbucks Starbucks uses a mechanistic structure as a contemporary design Starbucks Organizational Culture and Environment Starbucks Corporation is considered as one of the leading coffee house chains that offer best quality coffee to its customers. The organization is controlled by a Board of Directors who functions from the Group HQ based in Seattle, Washington. They are planning to open 150 new stores in 2009/10. Brand-based divisions within Starbucks organizational structure. All work is written to order. One example is the type of background music played in the stores. In this project, I am going to look at the most famous coffee store around the world—Starbucks. When one paper cup is made, 0.90 square meters of natural habitat will be lost. They want to enrich the lives of people by making Starbucks the premier neighborhood coffee shop and be seen as a social influence of good in people’s daily lives. The success of the firm depends on the harmony between the its structure, and internal culture and activities. The negative side of traditional leadership models is that it has been more inwardly focused upon personal leadership styles as opposed to taking a more holistic viewpoint in terms of looking who leadership serves and how best to gain the optimum outcomes for the organization i.e. Yunnan province coffee already has a well-developed reputation in China for the production of high quality coffee beans. We're here to answer any questions you have about our services. However, due to the inherent disadvantages associated with such an organizational structure, there is the need for Starbucks to modify its organization to include flat … Their specialty is coffee. The entire Starbucks team work as partners and are geared towards quality customer service and client satisfaction. The matrix organizational structure helps the organization to better serve their customers. Starbucks have a number of value statements and this is illustrated on their Canadian web site  where they enumerate:-. (Bussing-Burks, 2009). Starbucks organizational structure is a traditional functional structure. Organizational Structure Of Starbucks Marketing Essay. Basically, a tree needs ten to fifteen years to mature . It wants to enrich the lives of the local community and be seen as a desirable meeting place. Starbucks locations are limited to some extent. Starbucks Organizational Strategy. The style treats employees more as business partners as opposed to helpless drones of a slavish and subordinate mentality. Key Duties & Responsibilities: First duty of Barista is to greet all patrons with a smile. In a difficult financial climate competition for business increases and a good customer, relationship management team becomes of paramount concern. One the first hand, environmental complexity and competition were discussed to capture the environmental influence on organizational innovation. This style is very paternalistic and encourages others not to be selfish but consider what they can do to help others. Starbucks Organizational Structure. Adaptive actions inevitably involve introducing changes to an organization. Managers in larger Corporations are able to examine their directive and supportive leadership styles and determine where they are portrayed on the Model. Community – Starbucks wants to be seen as an important part of the community and an important force for good. *You can also browse our support articles here >. The norms and expectations of the larger system influence the structure and processes of the organization in order to be recognized as legitimate and worthy from this social system. Starbucks has now been in China for 12 years and has 400 stores on the mainland and 800 stores in greater China. They are planning to open 150 new stores in 2009/10. The strategic management process maintains that the organization should analyze the external environment for threats and opportunity and scan their capability for strength and weakness. Flat Decentralized Organizational structure in Starbucks improved the communication and customer responsiveness that results in faster product delivery and increased productivity. VAT Registration No: 842417633. This builds trust within the organization and is seen as dedication and commitment by customers. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Do you have a 2:1 degree or higher? Employee benefits like health insurance, promotion, rewards are taken care by the human resources. This essentially will make a strategic commitment to help strengthen and develop the Starbucks brand in China. For example, how will the business be successful and as such how the people that drive the business is both rewarded and incentivised. Starbucks Structure provides them the positive work environment for the subordinates to serve the customer better. Starbucks Structure MGT330: Management for Organizations (CYD1419B) Instructor: Beth P Starbucks Barista: Entry Level We are looking for a Barista/ Bar Person. This paper explains about the organizational structure of Canada’s largest coffee shop network, Starbucks. Published Date: 23 Mar 2015 Last Modified: 09 Jan 2018 Disclaimer: This essay has been written and submitted by students and is not an example of our work. Starbucks emphasises a policy of inclusion amongst its entire staff and no matter where you fit in the hierarchy the firm attempts to recognize individual contribution. The Situational Leadership Model by Blanchard and Hersey is an important contribution because it has created a relatively simple matrix in order to explain a complex subject. Starbucks are an excellent example of excellence in customer service. First, the matrix structure creates a situation where an employee has to answer to two bosses at the same time, functional and geographic heads here. Page 1 of 5 - About 43 essays. Organization Structure And The Organizational Structure Of Starbucks. Another point is that Starbucks have never tried to nickel and dime their customers; they don’t mind how long you sit at the café with a single coffee. The approach works on the basis that in meeting peoples legitimate needs one gains more influence as a leader. According to Cameron and Green (2015), organizational change defined as the partial modification or a complete alteration or reorganization of the composition, culture or even the structure of the organization. The decline in the US market is however less likely to impact the potential investment and growth in China as the market forces are very different in the Chinese provinces as opposed to the USA economic determinations. The task of the corporate affairs team is make communication with public, government and media. Essay on Organizational Culture of Starbucks Appendages Research Paper Project title: Management 1 & 2 Program: BAA Faculty responsible: Walter Improvise Due … Starbucks mainly target all age groups from lower and middle classes. The Cafes often provide very comfortable seating arrangements and lounge chairs. This helps in the creation of customer loyalty and is indicative of the fact that they care about their customers (Hanft, 2012). These changes embody innovations adopted through a multi-stage process. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. 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