It is quite remarkable that is has grown to be the nation’s leading marketer, manufacturer and distributor of sporting goods apparel and equipment to the school and league markets. BSN SPORTS was founded by my father, actually, selling tennis nets out of the trunk of his car and they recently celebrated their 45-year Anniversary in 2017. Together, we promote personal, school and community pride through customizable products and programs for elementary, middle and … Hutchinson holds a B.S. Our field sales teams immediately gained confidence in hosting virtual conference calls and uniform fittings to keep up with the new norm and support our customers. Steve Down. Blumenfeld holds a B.A. Its founder and CEO Jeff Webb became president and CEO of Herf Jones. Varsity Spirit, a part of Varsity Brands, is focused on elevating student experience- in sport, spirit, and achievement. Webb is currently Varsity Brands' chairman. Three things: The innovation and grit of our people, turnkey programs and easy implementation. Hutchinson will report to Varsity Brands CEO, Adam Blumenfeld, and will serve as a member of the company’s executive leadership team. They wanted to ensure that the had the talent and processes to take their organization to the next level. First, I want to recognize our incredible team working in the plants and factories that have been dedicated to keeping our company moving forward and delivering to our customers despite the pandemic. How proud are you to see the way the Varsity Brands’ workforce has adapted and adjusted the way they work to be effective during this uncertain time? CELEBRATING ACHIEVEMENT FOR MORE THAN 100 YEARS. Down joins Herff Jones with proven strategic acumen and an impressive ... Jon Neale. 901-251-5959, Perry Street Communications They’ve launched a virtual competition series that allows programs to participate in a cheer or dance competition without having to travel. Varsity Brands is the leader in elevating student experiences in sport, spirit, and achievement through BSN SPORTS, Varsity Spirit, and Herff Jones. Varsity Brands gives customers something to cheer about. A few months ago, that stool helped the company, Varsity Brands, get sold to Bain Capital for a cool $2.5 billion . Varsity Brands is guided in this journey by fostering and investing in a culture that respects and values inclusion. Incredibly proud. Varsity Brands, LLC provides cheer-leading and dance team products and services. After the acquisition, Varsity Brands' leadership structure will remain in place. in English from Tulane University. These are the skills we need in a CFO, and I’m delighted that John has joined our impressive and growing group of leaders.”, Hutchinson added, ““I am excited about the opportunity to join Varsity Brands and look forward to working with the team to build on the impressive foundation that has been established over the years while ensuring that all aspects of the operational and financial functions are aligned in support of the Company’s truly inspiring mission and enormous potential.”. Unified three divisions with cohesive growth strategy — bolstering leadership, innovation and marketing across the platform and developing a One Company culture. Chief Executive Officer, Varsity Brands: Strengthening Leadership Capabilities Varsity partnered with Performant Solutions for a simple reason. snoone@varsity.com Click here to download a PDF of An An Interview with Adam Blumenfeld, Tara's career started at the JAM Brands in Louisville, KY where she was a rising star both in event sales and customer service. We wouldn’t be where we are today without our essential workers. And Varsity Brands has been conducting many operations remotely, including virtual meetings and webinars. While our three divisions - BSN SPORTS, Varsity Spirit & Herff Jones â€“ officially came together as Varsity Brands in 2014, each division has rich history in their respective market. How has Varsity Brands worked to help schools, teams and coaches adjust to the new normal? Where business allowed, we did shift to have employees work from home to keep them safe. 2020 marks 100 years that Herff Jones has been celebrating student achievement. Andrew Checketts. What do you see as the keys to effective leadership? Varsity University, an enterprise powered by Varsity Brands, offers comprehensive educational programming to schools and athletic programs worldwide. In July 2020, we launched our IMPACT Now campaign which aimed to help unite and drive school spirit in communities in anticipation of the school year. Prior to his current role, Adam Blumenfeld served as the Chief Executive Officer of BSN SPORTS, Inc. Before BSN, he served in a number of roles at Sport Supply Group including as its President. They also wanted clarity on their top leadership. Varsity Brands, Inc. Click here to download a PDF of An An Interview with Adam Blumenfeld. The camps, the apparel and the competitions became the three legs of the stool, says Webb. Previously, he served as CEO of … Steve Down joined Herff Jones as President on October 22, 2019. And then, empowered with new insights and compassion, we will be purposeful and effective change agents, champions and leaders. Varsity Brands, a Dallas-based market leader in team sports, school spirit, and achievement recognition, announced that John Hutchinson has joined the company as executive vice president and chief financial officer. The company is headquartered in Memphis, Tenn. "The most important thing for a leader to do is have a … Hutchinson joins Varsity Brands from Apple Leisure Group (“ALG”), a leading North American travel, hospitality and leisure management group, where he served most recently as President with responsibility for ALG’s resort management, vacation club, and tour operator businesses. Brian Fleming. Blumenfeld has been the Chairman of BSN since July 2007 and also its Director since January 2000. Varsity Brands, LLC provides cheer-leading and dance team products and services. When the pandemic hit, we leveraged Microsoft Teams to do weekly and now twice monthly town halls for our team members. During our ownership, Varsity Brands filled or created 39 senior leadership positions, grew its combined sales force by more than 50% to over 1,700 reps, and invested in training and systems to drive significant growth in penetration and same-school sales. They shifted their summer camp program, traditionally training 350,000 athletes each summer, to virtual training camps and “home” camps where an instructor goes to the school for their training. Resources consisted of customizable face masks and wall and floor signage featuring schools’ mascots and school colors, videos and student journals rooted in social and emotional competencies for grades 3-12 as well as virtual pep club creation, virtual spirit kits and E-Cards for staff to connect with students. At Varsity Brands, we aim to build school pride, student engagement and community spirit through three unique but interrelated businesses: BSN SPORTS, Varsity Spirit and Herff Jones. He will report to CEO Adam Blumenfeld and serve as a member of the company’s executive leadership team. Herff Jones acquired BSN Sports in 2013. jmorgan@perryst.com They impact more than a million athletes each year across their platforms. The acquisition is expected to be finalized by December. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 1,200 employees have been helping raise cheerleading's influence and … Learn more about the Varsity Brand family Meet the Executive Leadership Team. Prior to his tenure at ALG, Hutchinson served with American Airlines for 24 years, progressing through several finance and planning roles including Senior-Vice President of Planning and Chief Financial Officer of American Eagle, Managing Director of Corporate Development, and Managing Director of International Planning at American Airlines. An Interview with Adam Blumenfeld, Now more than ever, communication is key. Zayo. We offered administrators, faculty and coaches a digital playbook and related resources that helped advance school health, safety, and emotional and physical needs of students in both physical and virtual classroom settings. They wanted to ensure that the had the talent and processes to take their organization to the next level. It was 1920 in an old firehouse in Indianapolis where the company started manufacturing class rings, medals, pins and other emblematic jewelry. 2020 marks 100 years that Herff Jones has been celebrating student achievement. We will reject the status quo and assume nothing along the way. Then Varsity created national cheerleading competitions, which eventually were broadcast on NBC and ESPN. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.. Jaramillo will report to CEO Adam Blumenfeld and work closely with Varsity Brands’ leadership team to build digital technology solutions that provide visibility, intelligence, and efficiency across the company’s three business units and at the enterprise level, the … How has Varsity Brands adapted the way it works to address the challenges the business has faced due to the pandemic? Varsity was founded on the commitment to provide the highest quality training camps and this remains our promise to you today. Hutchinson will report to Varsity Brands’ CEO, Adam Blumenfeld, and will serve as a member of … His successful ability to harmonize business units at ALG around shared corporate priorities aligns with our own structure, and he has introduced world-class financial accounting and reporting systems – all while demonstrating a keen attentiveness to analytics and informed pursuit of the right commercial priorities. When COVID first hit, our team did a quick pivot and were dedicated to meeting our customers where they were â€“ in their homes. He assumes broad responsibility for Varsity Brands’ financial priorities, reporting, strategy and operations and will work closely with both the ELT and financial leadership at the Company’s three divisions: Varsity Spirit, Herff Jones and BSN SPORTS. Hutchinson joined Apple Leisure Group as Chief Financial Officer in 2013. DALLAS, June 19, 2018 — Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the signing of a definitive agreement to be acquired by Bain Capital Private Equity, a leading global private investment firm. Recently, there have been virtual learning sessions with yearbook staffs to help them navigate new coverage plans and they introduced QR code functionality for Herff Jones products that will allow customers to celebrate their achievements in a personal and digital way. Chief Executive Officer, Varsity Brands, Inc. See other features from LEADERS Magazine's January, February, March 2021 edition. 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